Social media has become one of the most powerful tools for artists and TikTok is the fastest growing social media platform. TikTok allows users to generate and share their content effortlessly and it has been the birthplace of some of the biggest artists today. So we’re going to give you 3 quick tips to help you promote your music on TikTok.
1. TikTok is a short-form video streaming platform so you should focus on songs that have a catchy part to them. The aim is for people to use your music, so something that is generally relatable will do well on the platform.
2. Like any other social media platform, hashtags are a crucial part of sharing content. You should use hashtags that are unique to your video along with hashtags for similar videos.
@bcoz_why.not ????!! #tiktoksouthafrica???????? #viral #xyzbca #foryoupagesouthafrica???????? #beviral #southafrica #blxckie ♬ original sound – bcoz_why.not
3. Challenges are nothing new in music and this is basically the bread and butter of TikTok. Challenges can be in the form of a dance for your song, lip-syncing, or maybe your song has a humorous part that people might love. It’s important to be proactive in everything you do som getting some people to get your challenge off the ground.
@juneelite__ Day 9. To live and die in LA ???? #junebugchallenge ♬ Junebug Challenge – Junebug