Ghana’s alte queen, Amaarae has commenced 2022 on a excessive be aware after discovering herself on the screens of Time Square twice in week type courtesy Amazon Music & Spotify’s Equal Africa Programme.
Spotify introduced this week that it had added Ghanaian-American singer Amaarae to its Equal Africa programme.
Equal Africa is a part of Spotify’s Equal Hub, which is designed to foster fairness for ladies in music globally. Launched in April 2021, the hub has already featured a rising checklist of African artists together with Gyakie, Somi, DBN Gogo and Soraia Ramos.
The 28-12 months-outdated Amaarae was named Spotify’s Equal Africa Artist of the Month for January.
The announcement comes on the heels of the discharge of Amaarae’s single ‘Sad Girlz Luv Money Remix’ that includes Kali Uchis and Moliy. The track is off Amaarae’s debut LP The Angel You Don’t Know.
Amaarae shall be featured on the duvet of the streaming service’s Equal Africa playlist, giving her extra visibility throughout the continent and the remainder of the world.
She can even characteristic on Spotify’s Times Square billboard in New York, with ‘Sad Girlz Luv Money’ main the Equal Africa playlist and being added to the Equal Global playlist.
In November, Amaarae, an alumnus of Apple Music’s Africa Rising programme, grew to become the primary Ghanaian artist to interrupt into the Billboard Hot 100 chart. She has greater than 10 million month-to-month listeners on Spotify in the meanwhile.
Last 12 months, Amaarae revealed that her new album epitomises in the present day’s quintessential younger African girl, her experiences and her lifestyle.
“We’re liberated mentally, emotionally, sexually, financially,” she mentioned. ”We are additionally telling our tales in a way more refined means with a world perspective.
We are way more assured than our moms and our grandmothers. We are way more empowered, and I believe that’s what The Angel You Don’t Know communicates”.
Furthermore, she’s simply bagged recognition from a minimum of Amazon Music as one in all 2022’s Artists to observe.
Announcing this milestone, the singer took to her Instagram story to specific her appreciation to Amazon Music.
Born Ama Serwah Genfi, Amaarae is a singer, songwriter, producer, and engineer identified for her work across the illustration of gender and race in music.
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