In October this yr, it was reported that Megastar Amitabh Bachchan terminated his contract with Kamala Pasand pan masala model citing he wasn’t conscious that it falls underneath surrogate promoting. This information got here after the actor was requested to withdraw himself from the advert marketing campaign by the National Anti-tobacco group.
However, despite terminating the contract and requesting to withdraw the advertisements featuring him, Kamala Pasand is but to abide by the identical. A supply from the business instructed Bollywood Hungama, “A Legal notice has been sent to Kamala Pasand to stop Broadcasting the TV commercials with Mr. Bachchan immediately. The notice was sent after it was observed that despite termination of the Endorsement agreement Kamala Pasand has ignored the same and continues to air the TV commercials featuring Bachchan.”
Earlier, in an official assertion, it was revealed, “Kamala Pasand … a few days after the commercial was aired, Mr. Bachchan contacted the brand and stepped out of it last week. Upon checking why this sudden move – it was revealed that when Mr. Bachchan became associated with the brand, he wasn’t aware that it falls under surrogate advertising Mr. Bachchan has terminated the contract with the Brand, has written to them his termination and has returned the money received for the promotion.”
A letter was earlier addressed to Amitabh Bachchan and Shekhar Salkar, President National Organization For Tobacco Eradication. It acknowledged that the pan masala impacts the well being of the residents and Big B ought to withdraw from the marketing campaign.
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