“Risk is our business,” says James T. Kirk. I once said. “That’s all about this spaceship. That’s why we’re on her.”
More than half a century later, the performer who brought the legendary enterprise captain to life, at the age of 90, puts that risk into his business. Towards the stars Under circumstances that are dramatically different from his fictional opponent. And in doing so, William Shatner will collide the world, or at least allow the coexistence of parallel universes. Star Trek’s utopian vision of space flight and the evolving and increasingly commercial spot that “space” has in the American spirit.
when Shatner Boarding Jeff Bezos’ Blue Origin NS-18 in Texas around dawn Wednesday, his little step towards crafting creates one of the ultimate crossover stories of our time.
It’s about space and exploration, and certainly, and certainly about capitalism, millionaires, and the issue of economic fairness. But it’s also about popular culture, marketing, entertainment, nostalgia, hope, and the Manifest Destiny, and … well, you understand the idea.
It is a complex blend of human dreams, superimposed on the notions that technology and hope, Bragadosio and cash, and space travel enhance us. That it works.
And is “Star Trek” perfect?
Since its premiere in 1966 on one of the most diverse casts TV has ever seen, Trek has grown into a complex transmedia world full of delicacy, tradition and rules.
Among them: humans avoid killing each other. Like hunger and poverty, money is generally obsolete. Desire is abnormal. Non-interference in other cultures is the most sacred principle of all. And within the United Federation of Planets, the United Nations in Star Trek, the Original Space Operation, is a coin whose territory is exploration, not control. In short, unlike many human beings today.
human First set foot on the moon 47 days after the last episode of the original series. Over the next half-century, supported by a fan base of voice, Star Trek roars for more, and in the process paves the way for solidifying space travel as an ideal canvas for related storytelling. I did. “Trek” has continued to be one of the central means of culture for the future of space flight.Nichelle Nichols, who played Lieutenant Uhura at the show Especially tireless supporters, We are working with NASA to recruit Americans in color and women.
The vision has evolved, but generally remained utopian, but the two latest iterations, Star Trek: Discovery and Star Trek: Picard, are deeper in the dark than their predecessors. increase. : The idea that human space travel is not a plunder of the galaxy, but a vector of enhanced ethics and goodness.
This will bring companies such as Blue Origin, Elon Musk’s SpaceX, and Richard Branson’s Virgin Galactic. These companies are working to build their brand on the company, not the country. They provide the story that space travel is not only for scientists and diplomats, but for you and me. That is, if you and I happen to have hundreds of thousands of dollars or more of roaming money.
However, the motives of Amazon’s founders themselves remain unclear. However, it is clear that the popular culture of space travel has had a profound effect on Bezos.A longtime “Trek” fan, he made Cameo as an alien space fleet official In the 2016 movie “Star Trek Beyond”.And according to Biographer Bloodstone, Bezos even instantly thought of calling Amazon “Makeitso.com” following Captain Jean-Luc Picard’s favorite command.
“The whole spirit of’Star Trek’showed that people with different looks and different skills were working together.We are at the beginning of something like that. ” Richard B. Cooper, Vice President of the Space Foundation, a non-profit organization that defends the world’s space industry. “People can look at this environment and say,’Hey, I belong to it too.’ “
Aside from the exorbitant costs (and that’s a big deal), Cooper has a point. Something like Shatner may not be “ordinary people,” but the transition from test pilot and scientist domination follows the populism of our time. Never before. And, as Cooper points out, “it gives people hope.”
Such storylines—hope, heroes, competitive advantage, and a sense of unmistakable ability that can sometimes overlap with testosterone—are powerful. Entrepreneurs and their marketers quickly intervene at the moment NASA and country-focused space travel lack a compelling Hollywood story.
“American rule in space, no one cares about it.” It is Bezos who says, “We cannot live this way.”We must save the earth. ” Mary Jane Rubenstein, Professor of Religion and Science in Wesleyan University Society.
“Millionaires have a utopian vision,” said Rubenstein, author of “Astrotopia: The Dangerous Religion of the Corporate Space Race.”
Should the universe be colonized? Are we doing enough to worry here? Is there anyone who has a more pressing problem and can use cash?
And what if you come across a life that isn’t what we know and hurt it from oblivion and greed? It’s not unheard of in a land that puts people on the moon, but tackles a horrifying history from slave markets to smallpox blankets. These are just a few of the questions that go up and down with Shatner on Wednesday.
Is it a stunt? of course. Is it a genius marketing strategy? absolutely. Is it cynical and self-expanding, designed solely to make more money and get more attention for the wealthiest men in the world? You will have to decide it yourself.
As Shatner heads for the stars, the vision of the universe collides.entertainment
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