Ayra Starr announced the release of the video via her Instagram page on Tuesday, the 8th of June 2021. She shared a snippet of the video for “Sare” and urged fans to go “run it up”. In her words;
Sare music video out now 👼🏾⭐️ run it up , no mercy 🚨
A @madebysavant production directed by @lekan.mov
In the video for “Sare“, the setting is far into the future, the year 2098. A boy follows a painting into the world of the singer and she starts off singing.