PIXELYNX, the brand new gaming enterprise created by musicians and technologists Joel Zimmerman aka deadmau5 and Richie Hawtin, and music and gaming trade veterans Ben Turner, Dean Wilson and Inder Phull, introduced right now that they’ve signed a deal with Niantic, the corporate behind the favored cell sport Pokémon GO. PIXELYNX will leverage Niantic’s Lightship Platform and the Augmented Reality Developer Kit (ARDK), which empowers builders to create partaking AR experiences that encourage motion, exploration and connection at a world scale, to develop a cell app model of their new gaming platform.


PIXELYNX is concentrated on creating a brand new digital world ecosystem that makes it straightforward for music artists to launch their very own interactive surroundings and monetize it via NFT, playable experiences and digital performances. Players can gather new songs, prizes and in-game belongings via gameplay. Via this partnership with Niantic, followers will be capable to discover the true world, attending live shows and visiting bodily areas to gather NFTs that can be utilized in-game to unlock rewards and new music.

“As we look towards launching our platform in 2022, the development of a mobile app that allows fans to collect new songs and NFTs in the real world was always part of our vision to create the music metaverse,” stated Inder Phull, CEO and co-founder of PIXELYNX. “Teaming with Niantic on their Lightship ARDK to develop our mobile gaming app, will ensure that fans are able to take our game with them wherever they go, blending digital and real world experiences and enriching the fan experience in completely unique ways.”

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