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Germany’s annual streaming numbers proceed to soar.

According to knowledge printed in the present day (January 11) by GfK Entertainment and German Music Industry Association (BVMI), 165 billion streams had been generated in the nation in 2021 – almost a fifth more than in 2020 (138 billion).

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Last 12 months’s tally was additionally over half more than in 2019, when the nation generated 108 billion streams, and twice as many as 2018, when 80 billion streams had been reported.

The BVMI revealed in its H1 2021 report in August that Germany generated €903.8 million (roughly $1.094 billion) on a retail foundation in the primary six months of 2021, from bodily music gross sales and streaming, a rise of 12.4% year-over-year.

The publication of BVMI’s H1 report adopted the information in March that the nation’s recorded music revenues grew 9% year-on-year to €1.79 billion (roughly $2.02bn) in 2020 on a retail foundation, in spite of the pandemic.

In H1 2021, audio streaming’s share of whole income was 70.6%. The format solely overtook CDs in Germany in phrases of income for the primary time in H1 2018.

BVMI studies that the entire variety of streams generated in Germany since 2013 now provides as much as 623 billion.

BVMI/Gfk additionally report that new each day streaming information had been set for Christmas Eve and New Year’s Eve, with 716 million and 674 million streams generated on these days, respectively.

The most streamed titles inside 24 hours on Christmas Eve had been Last Christmas  by Wham! with 5 million streams, All I Want For Christmas Is You by Mariah Carey, 4.8 million streams, and Driving Home For Christmas by Chris Rea, with 4.5 million streams).

“Music streaming is available practically anytime, anywhere, and music is a daily companion for more and more fans, from smartphones to smart homes and cars.”

Dr. Florian Drücke, BVMI

Dr. Florian Drücke, BVMI CEO, mentioned: “Music streaming is available practically anytime, anywhere, and music is a daily companion for more and more fans, from smartphones to smart homes and cars.

“You can generate your very own soundtrack from an immense repertoire universe and put it together again and again to suit every activity and mood.

“More and more people are being fascinated by these possibilities, so it is as logical as it is gratifying that the number of songs streamed has increased by almost 20 percent in the past year.”

“The past few weeks have impressively demonstrated the major role it plays in daily music consumption.”

Dr. Mathias Giloth, GfK Entertainment

Dr. Mathias Giloth, Managing Director of GfK Entertainment, added: “Streaming is by far the market segment with the highest turnover. The past few weeks have impressively demonstrated the major role it plays in daily music consumption.”

 Music Business Worldwide



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