If being a hotelier hadn’t labored out for Ian Schrager, maybe he may have been a philosopher-poet.

The nightlife vet, who co-founded legendary Studio 54, has introduced updates to his downtown Public hotel in a lengthy press release crammed with weird branding communicate that proclaims, “Luxury is humanity.”

“I’m on a mission to create a masterpiece. I may never get there, but I’ll die trying,” Schrager declares, with the release going on to state that the Chrystie Street hotel’s latest model gives an opportunity to “clarify and demystify the idea” of “luxury for all.”

“Luxury is now accessible to everyone who wants it … and it should be. It’s egalitarian and democratized. Luxury today is about how something makes you feel, it’s emotional and visceral, and about comfort, ease, convenience as well as being freed from distractions and hassles and allowing more free time to do the things you really care about … Absolute freedom, to me, is contentment, emotional wellbeing, feeling good, protected and looked out for,” he writes.

The foyer might be for many who “come to work but have fun as well,” with one thing the release dubs, a “SOCIALIZE ON DEMAND” idea. The place additionally compares its degree of service to that of “Amazon and Apple, and how they have mastered customer service and providing support and guidance when needed in an instant. At PUBLIC, like them, we are customer and product obsessed.”

What we did handle to grasp from the phrase salad was that cooks Diego Muñoz and John Fraser will work on restaurant LOUIS, and Muñoz will even be cooking up Peruvian-inspired delicacies at restaurant Popular. The pair will even be working collectively on one other house, Cantina & Pisco Bar, which can flip right into a Latin membership. There’s additionally landscaping by Madison Cox.

Elon Musk just lately celebrated his “Saturday Night Live” hosting gig on the downtown hotel with a cryptocurrency-themed bash, which a visitor informed us had women dressed as aliens strolling round with trays of Dogecoin-themed cookies and cupcakes.

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