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Independent label company Merlin has inked a multi-year deal with UK-born Lickd, a platform that lets video creators legally use copyrighted music and audio of their movies.

The deal comes 4 months after Lickd secured £5.1 million (roughly $7m) in new funding, which included funding from each Warner Music Group (WMG) and Epic Games, creator of Fortnite.

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Merlin says the partnership “injects music from tens of thousands of labels and hundreds of thousands of artists across the globe,” into usable content material.

This, says Merlin, opens up income streams, and affords prime market publicity for artists.

The platform offers music from unbiased and main labels for pre-approved licensed use in YouTube movies.

According to Lickd, its proprietary ‘Vouch’ software program ensures that, if a consumer licenses a track from its platform, they’ll publish their movies with out danger and monetize its content material, whereas additionally guaranteeing that rightsholders are compensated.

Merlin’s members symbolize a catalog of music which spans greater than 20,000 labels and a whole lot of 1000’s of artists from each nation on this planet. This accounts for over 15% of the worldwide music market share, says the corporate.

On January 11, Merlin elected its new Board, made up of members and representatives from throughout Africa, Asia, Europe, Latin America, North America, and Oceania.

Darius Van Arman, who first joined Merlin’s Board in 2015, additionally stepped into the position of Chairperson.

“It is a win-win for all.”

Paul Sampson, Lickd

Paul Sampson, CEO Lickd, stated: “We are over the moon to be working hand-in-hand with Merlin to ensure that creators have access to music from independents – an industry sector that is growing at an exponential rate.

“This partnership will not only offer opportunities for YouTubers and other content creators to expand their income, it will also put independents in a position where they can further maximise their revenue potential.

“It is a win-win for all.”

“We’re delighted to partner with Lickd to power its platform.”

Charlie Lexton, Merlin

Charlie Lexton, COO of Merlin, added: “We’re delighted to partner with Lickd to power its platform and to give creators access to millions of songs from around the world. Our partnership will make the licensing process more streamlined for Merlin members.

“User-generated social video content is one of the fastest-growing sectors in the media and entertainment industries, and we’re thrilled to help keep our members’ music at the forefront.”Music Business Worldwide



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