Saban Music Group, the Los Angeles-headquarted firm based by leisure and media tycoon Haim Saban, is coming into the ultimate levels of 2021 with a Latin hit on its palms.

Don Omar’s Se Menea, carried out with Nio García, grew to become the most-added track on US Latin radio earlier this week, in keeping with Saban citing Nielsen information.


Se Menea is the second single that Puerto Rican star Don Omar has launched below Saban Music Group, after saying a strategic partnership deal with the corporate in September.

The track, which fuses reggaeton with a tropical rhythm, was launched final Friday (October 12).

Its video, filmed in Miami below GUS Films’ route, has racked up over 11.5 million views on YouTube so far.

Over the previous week, it has climbed to grow to be YouTube’s No.1 trending music video in Puerto Rico, Colombia Costa Rica, and Panamá, and No.4 worldwide.

Gustavo López, the CEO of Saban Music Group commented: “Don’s first two songs have proven that fans and industry gatekeepers were eagerly waiting for new music. The good news is that this is just the beginning, Don’s upcoming release schedule is robust with unprecedented collabs and visual ahead of the album drop.

“They say in Spanish that Don is the one that makes everything a hit – ‘el que todo lo pega!’. Well they were right and continue to be.

“We are proud to have Don in our camp. The collab with Nio has been picture perfect.”

Added López: “2021 has been a content-build year for Saban Music Group. In 2022 we will sign a few more acts to our 360 model.”

Gustavo Lopez, Saban Music Group

“2021 has been a content-build year for Saban Music Group… Don’s collab with Nio has been picture perfect.”

Gus López, Saban Music Group

When Saban introduced the signing of Don Omar in September, Haim Saban stated of the artist: “Don Omar is one of the most transcendental music stars of the past two decades, he set the pace for the entire Latin Urban genre; without his charismatic stage presence, deep compositional skills, and powerful vocal delivery, Latin music would be an altogether different animal today, and we’re honored to join forces with him.”

Last month, Saban Music Group employed Corey Berkowitz as its Head of Pop & Urban A&R.

Alongside Don Omar, Saban’s artist roster consists of the likes of  Static & Ben El, Mergui, Nakkia Gold, and Chesca.

Saban’s data are distributed globally by Universal Music Group.

When the deal with UMG was inked in 2019, Universal boss Sir Lucian Grainge stated: “Haim [Saban] has a proven track record of creating world-class entertainment.

“We’re looking forward to working with his team at Saban Music to bring groundbreaking new artists and music to fans around the globe.”Music Business Worldwide

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