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Bella Hadid’s first marketing campaign for the freshly revamped Victoria’s Secret is right here.

Page Six Style obtained an unique first take a look at the lingerie large’s new Valentine’s Day marketing campaign, which stars the 25-year-old catwalker alongside Adut Akech, Paloma Elsesser, Yumi Nu and extra.

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Hadid rejoined Victoria’s Secret in early December, turning into the most recent face of its star-studded VS Collective — which additionally consists of Priyanka Chopra, Hailey Baldwin, Naomi Osaka and Megan Rapinoe, together with Akech and Elsesser.

“What magnetized me to coming back was them coming to me and really proving to me that, behind the scenes, Victoria’s Secret has changed so drastically,” Hadid advised Marie Claire on the time of her “very complicated” resolution.

“There was a type of way that, I think, a lot of us women who used to work with Victoria’s Secret felt,” she continued. “And now, six of the seven [VS] board members are all female. And there’s new photoshoot protocols that we have.”

Hadid featured in the since-canceled Victoria’s Secret Fashion Show in 2016, 2017 and 2018. But she severed ties with the brand in early 2020, becoming a member of her fellow VS fashions in calling out the corporate for its “inappropriate conduct.”

Adut Akech wearing lingerie
Hadid is joined in the brand new marketing campaign by fellow VS Collective member Adut Akech.
Victoria’s Secret

A New York Times exposé printed across the similar time accused former brand exec Ed Razek of fostering an “entrenched culture of misogyny, bullying and harassment,” together with allegedly telling Hadid she had “perfect titties.” (Razek denied the allegations as “categorically untrue, misconstrued or taken out of context.”)

Since then, Victoria’s Secret has labored to overtake its picture, hiring a slate of recent feminine execs and casting a slew of extra various fashions. And whereas Hadid advised Marie Claire it took her “almost a year and a half” to take one other assembly with the corporate, she actually appears happy with its rebranding efforts.

Paloma Elsesser wearing lingerie
Paloma Elsesser is a VS Collective member as properly.
Victoria’s Secret

“[Joining the VS Collective] was really about taking my power back and having the power over my body be released to myself again,” she advised Marie Claire.

“I just look around [on set] and I feel empowered again. I feel empowered in lingerie, instead of feeling like my body is some sort of money maker.”

Yumi Nu wearing lingerie
Campaign star Yumi Nu made headlines in 2021 as Sports Illustrated Swimsuit’s first Asian curve mannequin.
Victoria’s Secret



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