South Africa’s leading street wear retailer, Sportscene, kicked off the fourth edition of their Put Me On (PMO) music competition. The initiative, which is sponsored by PUMA South Africa, aims to once again find and develop the country’s next rising star. Entries for the competition are now open and will close on 21 September 2021. Artists can head to the Sportscene Studio website (https://studio.sportscene.co.
PMO has proven to be a main attraction on the youth and creative culture calendar with the competition receiving over 4000 entries in 2020. Last year’s winner, Trusted SLK, received a huge boost in her career working with Tweezy to create her hard hitting single Uyathetha. The track was accompanied with a creative music video which racked up over 20 000 views (https://www.youtube.com/
When asked about this year’s competition Sportscene’s Senior Marketing Coordinator, Bianca Kensley said “We are thrilled to see how Put Me On has grown to become a force in SA. As Sportscene, we’re passionate about investing in authentic talent and are really excited to be partnering with Def Jam Africa, giving the winner of Put me on 2021 a platform to elevate their music career. Put Me On is our contribution to growing the local music industry and our way of giving back to the culture.”
This year’s winner will walk away with a 2 singles record deal with Def Jam Recordings Africa, produced by hit-maker Zoocci Coke Dope, professional music video production, 6 months of PR & marketing support, R25 000 in cash and PUMA merchandise worth R50 000.
Shouneez Willhelm, Head of the label expressed her feelings about PMO by saying “We are super excited to collaborate with Sportscene. One of our key objectives as Def Jam Recordings Africa is to unearth raw, authentic and rare talent from all corners of our beautiful continent and help export they’re unmatched talent to global markets. The “Put Me On” campaign is so dear to our hearts as we are passionate about developing artists who we believe have potential to be recognized and acknowledged all over the world.”
Sportscene created Sportscene Studio’s as on-going creative initiative driven by the brand to cultivate and encourage artists to become creators and build successful careers in this space. The studio, which launched in Sportscene, Sandton City has been the cultural hub and access point for hundreds of artists with second studio opened in July in Sportscene Canal Walk, Cape Town. The combination of both the studio’s and Put Me On, continue to make Sportscene a driving force within the youth culture.