The art of the album rollout is more important than ever in a time where our attention span is increasingly shrinking due to the sheer volume of… well…everything. Today we have unprecedented access to music and consumers need a better reason than your name to listen to an album. I think no matter what you do, it’s important to get the message about your album out there. Give people the insight they need in order for them to know what they should be looking out for when they listen to your music. Below I’ve outlined a few albums that had a visual documentary accompanied with their album, which helped me understand the body of work further. 

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