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Warner Music Group (WMG) has acquired a majority stake in Africori, a outstanding African music distribution, music rights administration and artist improvement firm.

With places of work in Johannesburg, London and Lagos, Africori at the moment companies 7,000 artists and 850 shoppers and experiences that in 2021, its artists generated a whole lot of tens of millions of audio streams and billions of YouTube views. The firm additionally experiences to have recorded sturdy income progress throughout all main DSPs.

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WMG says that Africori will proceed to function as an unbiased firm, with present CEO, Yoel Kenan, remaining in his put up.

WMG first invested in Africori in early 2020. The authentic deal gave WMG entry to what it calls “Africa’s largest catalog and A&R network”, in addition to enabling WMG to determine a presence in lots of African markets for the primary time.

In addition, WMG’s publishing division, Warner Chappell Music, inked a worldwide cope with Africori, additionally in 2020.

According to a media launch saying at present’s information, WMG says that its choice to take a majority stake in Africori may see it “become the number one distributor in Africa” and moreover, that the deal “will open up more opportunities for African artists to tap into the global Warner Music network and enjoy international success”.

WMG cites South African artist Master KG as an artist success story to have come from the businesses working collectively, having “upstreamed” Master KG into Warner Music France, which WMG says led to his monitor, Jerusalema, turning into a “major international hit”.

As properly as Master KG, Africori can be residence to a few of Africa’s greatest artists corresponding to Ben Soul, Blxckie, Focalistic , Kamo Mphela, Kwesta, Jux, Makhadzi, Nviiri the Storyteller and Rexxie.

This is WMG’s newest funding in Africa, after it expanded its presence within the wider area in recent times by way of partnerships and offers with Chocolate City, Diamond Platnumz and his label WCB-Wasafi, Coleske and Ziiki Media.

“Since partnering with Africori, we have established a collaborative and strategic partnership that has resulted in some impressive results on a global level.”

Alfonso Perez-Soto, Warner 

Alfonso Perez-Soto, President, Emerging Markets, Warner Recorded Music, stated: “Since partnering with Africori, we have established a collaborative and strategic partnership that has resulted in some impressive results on a global level.

“Yoel Kenan and his team have done an incredible job building a company that is a real force of nature in Africa and, by bringing them into the Warner Music ecosystem, we believe we can give them deeper support as we aim to take African music even more global.”

“This new deal positions us as Africa’s leading distributor and I’m confident that in joining forces, Warner Music South Africa will be in a great position to deliver more wins like ‘Jerusalema’ in the future.”

Temi Adeniji, Warner

Temi Adeniji, Managing Director of Warner Music South Africa and SVP, Strategy, Sub-Saharan Africa, Warner Music, added: “With Master KG, we worked closely with the Africori team to take a local hit and connect it with people around the world.

“This new deal positions us as Africa’s leading distributor and I’m confident that in joining forces, Warner Music South Africa will be in a great position to deliver more wins like Jerusalema in the future.”

“African music is booming all around the world and some of our artists are right at the heart of the explosion.”

Yoel Kenan, Africori

Yoel Kenan, CEO, Africori, stated: “African music is booming all around the world and some of our artists are right at the heart of the explosion.

“Through our partnership, Warner Music has proven that it is the perfect home for Africori and our artists going forward. I’m looking forward to continuing to work with them as we break more artists on a global scale.”

 Music Business Worldwide



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