In Pittsburgh Robust independent bookstore sceneAnd one of its classics is to celebrate its 5th anniversary on Friday, October 15th. The White Whale Bookstore opened in Bloomfield in October 2016 under the control of Adlai and Jill Yeomans. We are celebrating our fifth year by expanding our stores to adjacent stores, increasing sales and raffle, and finally adding a coffee bar.
Bookstores are teasing social media expansion, including internal neon whales and new external signs promoting coffee, but the expansion is just the latest in White Whale’s journey to support the local literary community.
“It was a wild vehicle,” says Jill Yomans. “We’re always flying by the pants seat and trying to find the next step while doing everything we can right now.”
Yeomans purchased the store from Lesley Rains in May 2016. At that time, it was still the East End Book Exchange. They focus on selling new books rather than used ones, and their inventory extends to modern literary and non-fiction, poetry, local writers, children’s books, and social sciences such as history and philosophy.
The bookstore continues to expand, with Anna Claire Weber as event coordinator in 2018 and partnering with Pittsburgh Arts and Lectures in the fall of 2019 to support the Poets Aloud and Made Local series for 10 nights. As the bookstore grew, Yeomans was able to bring in more staff — Lovingly called the “whale pod” — Those who helped develop the identity of the bookstore and its position in the community.
“Not surprisingly, our staff adds a lot to what we can offer, the atmosphere of the store, and its impact,” says Jill.
The pandemic challenged the bookstore because it had to close the door to face-to-face shopping, but White Whale decided to continue to serve the community and mimic the feeling of an online face-to-face communal space. Did. Instead of ending indefinitely, White Whale has shifted its focus to online sales and digital events, and Weber has sought to move scheduled face-to-face events to virtual events.
“The pandemic actually helped us grow our business,” says Jill. “By having to sell online, have a subscription box, and have to learn virtual events, it helped us expand the way we wanted anyway, but suddenly I had to do it. ”
I also added a bookstore Murals inspired by socialist realism From Brian Gonnella to the side of the white brick building.rear Controversy with McCaffery InterestsThe leasing of a bookstore, a Chicago-based company developing terminals in the Strip area, has been expanded from June 1st to include adjacent storefronts.
This expansion doubles the retail floor space and gives the bookstore more space to highlight books using the case of local writers and Pittsburgh books. Respiratory chamber. The new retail space will house a non-fiction selection of white whales, and the bookstore will expand its offerings of poetry, social sciences, science fiction, fantasy and romance.
As promised by the new sign, White Whale will serve coffee by the holidays.Bookstore contracted TJ Fairchild, owner of Commonplace Coffee, To assist in the development of the coffee bar that was installed when they moved to the space. When White Whale goes live, it will offer and stock Commonplace Coffee, but will expand to stock other local roasters.
“It feels like a natural fit. Their values really match ours,” says Jill.
In the future, White Whale will continue the virtual event and will return to the face-to-face event in January 2022 if it is safe.The only exception is — and the first face-to-face event hosted by the store since March 2020. Yan Beatty’s memoir, American Bastard book releasedAt Michael Rotenero’s art studio in the Strip district.
“It’s really great that we’ve been in a digital environment for five years, then over the pandemic, and then expanded. It feels like a gift,” says Jill. “And that’s thanks to our Pittsburgh community and our supporters.”
White whale bookstore: 4754 Liberty Avenue, Bloomfield. whitewhalebookstore.com
White Whale Bookstore Expands Store as Part of 5th Anniversary | Literary Arts | Pittsburgh
Source link White Whale Bookstore Expands Store as Part of 5th Anniversary | Literary Arts | Pittsburgh